If you’ve ever tried to sell a business or a product, you know it can be a very frustrating experience. It can be frustrating because it is hard to find the right person to sell to, or it can be frustrating because many companies don’t take the time to understand your personality and needs. Marketing is not a simple thing. It is not something that you can just figure out on your own like any other day job.
This is why it makes sense that sports marketing would be a lot more personal a process than most other industries. For instance, you may have heard of sports marketing consultants, but if you are like me, you probably never had a face to show your customers. When you want to sell something to a sports fan, you need to make them feel like they are getting a face for their money. You need to make them feel invested in the product or service.
Now before you think I’m being negative or a bit crazy, I’m not saying that sports marketing is not a job that can be done well. Sure it can be, I’m just saying that it isn’t for everyone. As I’ve said before, I’m not an expert at it (and I’m not trying to say that you can’t do this). But for the most part, it isn’t hard to learn, do, and sell sports.
The sports marketing industry is huge, and there are many different avenues you can take to get involved. The key is to find an initiative that is in your industry, and in your niche. Once you find it, take it to every level you can. You could be the person who creates and builds the website, sells the products, handles the media, and of course, the website. That is the easy part, the work.
For example, I was once a marketer. I worked for a sports marketing firm, and at the time it was a very small shop. Every week we had to meet with various companies, and sell them sports marketing messages. The problem was, I couldn’t do it. I just didn’t have what it takes. I didn’t have the skills. I wasn’t the best. I didn’t have the money. I didn’t have the contacts. I had no credibility.
I have been working in media, and I have noticed that there are very few people who have the skills, the contacts, and the credibility to handle these things. I would say it’s the same for those of you who are marketing. For those of you who are marketing, you are not the best at this. You are not the best at it because it requires a lot of time, a lot of energy, and a lot of commitment.
Don’t get me wrong, I love marketing. Its the only time I get to do this in my life. I love it. But its not a time of the year where there are more jobs for marketing people. It is not a time of the year where there are more jobs for marketers.
No, marketing isnt the only job. It just happens to be a time of the year when the best marketers come to town. That’s why you dont hear about marketing all the time. If you were to ask people if they have ever seen or used a marketing video, you would get a lot of negative answers, like “I dont watch TV” or “I dont drink alcohol.” They dont even think about marketing and think about it at the same time.
But marketers and marketers are not the only people who have jobs. The term itself is somewhat misleading, but that is all it is. When it comes to marketing, the world is a big place. All of us at one point in time.
But the term has gained a bad rap because of a few unfortunate events, namely, the rise of the term “marketing nerd” in the late 80s and 90s. These individuals thought they were cool and didn’t know what they were talking about, so they came up with a name to describe them.