In December 2013, Softly.com launched a new product called Memphis that was created by its 5 employees and their friends to help them promote the Memphis city basketball team. The idea is simple; they’ve re-imagined what a basketball team looks like so that fans can see how the Memphis Grizzlies play on the court while they shop. The concept is simple enough; fans can buy tickets and see the players play wearing their Memphis shoes. And of course, if they go to a game, they can bring home someMemphis merchandise.

a big, bold and exciting article on how to be a memphis marketing boss.

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