While I have had a few clients in my marketing course that have been quite successful, I was a little disappointed in the fact that there was no actual marketing training or a strategy to work with. The marketing course I was offered was more about the content and how to write a business plan, but it seemed like the instructor was more interested in how to sell her self.
I had hoped that my marketing course would be more interactive. The actual marketing course I had was a one-hour lecture about marketing with an outline of how to write a business plan. It was more like a seminar on how to sell yourself, which is fine. That’s not the point. The point is that we can’t think our way to success so we need to develop a strategy to sell ourselves.
When we talk to people about how to sell ourselves they always say, “Oh, I know how to sell myself. I do it all the time.” Well, you can. You just have to sell yourself in a way that is unique to yourself. You have to go out there and create a product that is uniquely you.
The best way to do that is to create a marketing strategy. The same thing goes for business. A marketing strategy is a way of selling yourself and your company to people who are ready to buy what you have to offer.
Marketing strategy is a strategy of creating an image that matches your company’s unique value. In the case of the game industry, that can mean the image of a game that will sell more than a game like Minecraft. A marketing strategy for a start-up could include a marketing campaign for that business that will get more customers in the door. For instance, your marketing strategy may include a marketing campaign for your company that will get people to buy a software product.
This is actually a good thing. Marketing is about creating value. If you don’t have a product that addresses a market need, you can’t really sell anything. It’s true for other industries as well. For example, if I go to a mall and see that the best coffee at the store is $2.00 a cup, I’m going to walk away.
Marketing is all about doing stuff that gets people to buy what you sell. If you have a product that will get people to buy it, you can sell that product. If you have a product that will encourage them to buy a certain type of car, or a certain type of home, then you can sell that product. The secret to marketing is making it relevant to your customers. In most cases, if your product would make them buy your product, you will sell it.
It is all about making sure that your product is relevant. That means that your product must be in some way relevant to your customers. And it doesn’t matter what you sell. You can sell a $20 t-shirt, or a $100 piece of leather or a $150 million bottle of wine.
To sell something, you must be relevant. That means that your product or service must have a purpose. People buy stuff because it is useful, or “because it’s cool.” This is why you must always be relevant. A company that only makes shoes and is irrelevant to many consumers will never sell shoes. And a company that only sells shoes that are in the same style with yours will never sell shoes.
The importance of relevance can be difficult to realize. When you are trying to sell your product, you must identify and focus on who your customer or prospect is. But you must do so in a way that appeals to their emotions and desires. Your target market, in this instance, is women, and the things you will sell them are things that they like to wear. So you must think about what they are feeling and what they want to wear.