International marketing fails. Well, maybe they failed miserably but to be honest I’m surprised. In the past few years, global companies have been using SEO (Search Engine Optimization) to build relationships with prospects and customers. With this method of building relationships many companies can expect to see a record for sale for their brand among those customers who visit their brand website. When I say “keyword” I mean it in a way such as SHIRTS or SWEATERS and not just any clothes… or even socks.
Marketing fails is a blog that aims to analyze and categorize the marketing activities of corporations. Let’s say a company’s marketing team gets some data on the site, but don’t have enough data to know what they should or shouldn’t do with it. In this article I’ll be focusing on how they should approach the problem.
