International marketing fails. Well, maybe they failed miserably but to be honest I’m surprised. In the past few years, global companies have been using SEO (Search Engine Optimization) to build relationships with prospects and customers. With this method of building relationships many companies can expect to see a record for sale for their brand among those customers who visit their brand website. When I say “keyword” I mean it in a way such as SHIRTS or SWEATERS and not just any clothes… or even socks.

Marketing fails is a blog that aims to analyze and categorize the marketing activities of corporations. Let’s say a company’s marketing team gets some data on the site, but don’t have enough data to know what they should or shouldn’t do with it. In this article I’ll be focusing on how they should approach the problem.

His love for reading is one of the many things that make him such a well-rounded individual. He's worked as both an freelancer and with Business Today before joining our team, but his addiction to self help books isn't something you can put into words - it just shows how much time he spends thinking about what kindles your soul!

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