They are not just humans, but equine and the merchandise they carry is of utmost importance to the marketing industry. If a company wants to have a presence in the market, they need to have them look more like a horse rather than a human. They also need their products and services to be on the forefront of what is considered as equine-friendly. This is done by ensuring that their horse wear attire looks good and doesn’t compromise on comfort with its customers. With this basic set of guidelines for horsewear, you can now be sure that your business is no longer overlooked by trying new tack brands like L’Epsom’s or L’Epicorlea.