There are a number of different ways to approach the marketing process.
One of the most popular techniques is to “dynamic” marketing. This is the process of keeping a constant stream of marketing emails flowing through your email program, and then adding new ones as they come in. While this may seem like a great way to generate website traffic, it can also open up an easy way for your marketing to fall off the radar, or your customers to get spooked.
This can happen when a website becomes too reliant on a single method of marketing. For example, a website with a great mobile app may see a great increase in traffic when they add an email marketing campaign, but the constant stream of emails will mean they no longer have the time to keep up with their app.
For the purpose of this post, we’re going to focus on email marketing because it is one way to increase your marketing effectiveness in the event that you are reliant on just one method. In this instance, we are targeting mobile marketing, but your email marketing campaign should be tailored to whatever method works best for your website.
In general, email marketing (and other forms of online marketing, like social media marketing) should be considered as a one-time investment that has little to no return.
There are two types of email marketing: one-shot and ongoing. One-shot email marketing is where you send an email to a specific group of people, and then they don’t have to respond. This can be valuable to companies who want to get their name out there, but it’s not the best method for marketing. For this reason, you are often better off trying to market your company via some form of ongoing email marketing.
You should be able to use the exact same email marketing techniques (or at least very similar ones) to market your company in a more permanent way. Most email marketing methods will work in both cases. For this reason, I recommend that the majority of your email marketing should be one-shot.
Yes, one-shot is the cheapest way to market your company. Because it will be one-shot, you can more easily get your company’s name out there, but it won’t be like a billboard, which will attract a ton of traffic, make your company famous, and then you’ll just be another spammy email inbox.
Yes, you want to do more than one-shot marketing. For example, your website needs to be more than a blog. The reason you want to do this is because you want to make sure that people find your website. One-shot marketing is the most cost effective way to do this.
But that’s not the only option that makes a change in your website. Even if you have a lot of traffic coming from search engines on your website, this is still a major factor in attracting more traffic, and this is not something that just happens. A lot of the traffic coming directly from search engines will be from the site’s visitors. So your website will get more traffic, and will be more popular.