This is a guest post by Adam, owner of MarketProMedia. We recently attended the 2016 MarketProMedia Conference in Las Vegas, and in the process we discovered a lot of things about demand marketing. We’ll outline a few of those things here.
Demand marketing is a term that refers to marketing that’s geared toward a specific audience. The term itself is derived from the Latin desiderare meaning “to desire” and marketing means “to produce something” so it’s pretty much true what they say.
The difference is in demand marketing you’re not just trying to sell something. You’re trying to draw attention to yourself and your product. Some of the approaches we saw at the conference were demand marketing approaches where one person decided to use the conference to promote their business. This is called a direct marketing approach because the goal is to get someone to buy products from you.
The problem with demand marketing is that you never get the attention or the sales. A good example of demand marketing was the conference from the company called Demand Marketing, and I was there to help them out.
Demand Marketing used to be called “direct marketing” but they went with the name “demand marketing” because they started with a really direct need and wanted to get more people to buy from them. They started with a really direct need they had (more people buying from their products), and they wanted to get more people to buy from their products (as opposed to their competitors, who would have to advertise to get people to buy their products).
Demand Marketing is a marketing technique that focuses on the needs of your market (your customers) and uses the power of social media to change the way they think about marketing. Your customers would have no idea you were doing this and you wouldn’t have to worry about competing with that. With the right social media strategy and marketing automation software, you can make your customers feel right at home on Facebook, Instagram, Twitter, YouTube, LinkedIn, or any other social media platform.
What I mean by social media is any website or app that you can use to make your customers feel as though they are in the conversation with you. Social media is anything that has to do with making your customers feel like they are part of your audience. It’s social media marketing, but more specifically, it’s customer engagement. You’d have to be an idiot not to make use of social media.
If you want to get your customers or clients to engage with you, you have to get them to do something that makes them feel they are important. To do this, you need to get them to do something that helps them feel more comfortable, more valuable, more important than they were before. I will give you one example that is extremely simple and yet still effective.
A couple of years ago, I had a small client who I was trying to get into the game. They were a small company who needed to increase traffic to their website. They had developed a marketing strategy that worked for them, but now they wanted to expand. I was able to explain to their CEO that the only way they could do this was by implementing social media marketing. Of course, what they didn’t know was that I had designed a very simple solution to their problem.