We tend to think about the consumer in the same way as the consumer. We think about the “consumer” of the product. We think about the consumer as a person, and think about the consumer as a part of the customer.
The consumer is the “good” part of the consumer, and is just a person. The consumer is the consumer. He or she is the consumer, and is the person who buys from the consumer. It’s the Consumer that’s the bad part, and the good part of the consumer.
People may not like being marketed to, but its usually because they feel like they’re being sold something. Whether for a free or a paid subscription is a matter of preference. In the case of an e-mail newsletter, you may like it if you feel like you are getting the news you want and you don’t feel that you’re being sold.