This is a good question. I’ve been a chiropractor for over 10 years, and my marketing plan is pretty simple. I know a little bit about the chiropractic business, as well as the chiropractic market. I’m a chiropractic marketer, and I’m a chiropractic entrepreneur.
I believe that chiropractic is a business that can be successful, and even thrive, if you can get people to understand how it functions. I also believe that chiropractic is a really fun, family-friendly industry with lots of potential to grow.
In the beginning you probably wouldn’t believe my excitement about chiropractic. After all, you have to start out with a business plan and a marketing plan. Those aren’t the same thing. Marketing is about convincing people to buy your product or service. You can start your chiropractic marketing plan by telling people you offer an easy-to-use, pain management system for minor spinal injuries.
When I think of my chiropractic marketing plans, I think about my chiropractor telling me about his newest invention, a small, handheld, foot pump that delivers ice to the area where I am hurting. Or I think of the marketing manager at my chiropractor telling me about the new, high-tech chair he’s introducing that uses the latest technology to help me find my place when I tilt my head backward.
For years I’ve heard people tell me about their chiropractor’s marketing plan that they’d like to give to their friends. It always started with a vague idea of the product they were going to use or the service they were going to provide. And usually, it was a marketing plan that had the goal of making people happier and healthier. But the end result of the marketing plan doesn’t always live up to the hype.
You cant help but feel a little disappointed when you hear someone talk about their chiropractic marketing plan. The actual chiropractic marketing plan is a lot more mundane than what you could call a marketing plan. It’s more like an exercise plan or a sleep plan, and the actual chiropractic marketing plan is something like a diet plan or a fitness plan.
The actual chiropractic marketing plan is basically a bunch of goals. The goal of a chiropractic marketing plan is to get people to stay as healthy as possible. And thats where the hype comes from. It makes you feel good about yourself. You know that you’re doing something that will help your health and that you have a cause to fight.
It’s sort of like the adage ‘if your going to drink, get a drinker’. If you are a person who always wants to drink alcoholic beverages, then you will probably become an alcoholic. And if you are a person who has a problem with alcohol, then you are likely to become a drinker. In Chiropractic Marketing Plan, it’s basically a way to keep the good times rolling. You don’t want to drink too much alcohol and then crash.
Well, if you’re reading this, I am probably not a good candidate for chiropractic marketing. I tend to get sick and tired of hearing about chiropractic marketing. It’s basically a way to make it seem like you’re getting better, when in reality you’re just getting fatter.