I’m not really into the whole marketing thing. I don’t get into the whole corporate marketing stuff. I just want to know where my money is going. I do this for a living because I’m the VP of marketing for a company that sells insurance. The people in the insurance industry are really smart (and I’m proud of that), and they understand marketing. When you make a sale, you want to know what the company wants.
We are in the business of making insurance sales, and we are proud of that. So many people would love to sell insurance, but the industry is very tough. Not having the money to pay for the marketing, product development, sales and other costs associated with an insurance product is a difficult situation for companies. Because of the way the system works, companies have to be in a position to pay for marketing and development.
In the insurance sector, the marketing is a one-time expense. Once you have an insurance policy, you have a good deal of visibility into its value and the value of the product. But because in insurance selling, you are dealing with people, you have to pay for every dollar spent on marketing. That means that marketing costs are often quite high, which means that companies are forced to find other ways to make money. As a result, many companies are struggling to meet their marketing goals.
So how do you break the cycle of marketing? That’s what marketing association Cincinnati is tackling. The goal of the marketing association (MAC) is to get better at marketing and to make marketing more profitable. They’ve been doing this for a while and this year they launched the marketing association’s first internal marketing campaign, which they’re calling mAC.
As a marketing association, MAC is a great way to find out what’s working and what is not. For example, this year they saw that the key to marketing success is to target specific groups. As such, they’ve put together a list of groups who they would like to see more marketing done for. They even went as far as to put together a survey to help them understand how consumers are using their marketing campaigns.
The mAC campaign is a great example of how a marketing association can really help a company better understand the consumer. The mAC campaign was created in an attempt to break down the barriers between marketing and the consumer.
The marketing association’s idea for the survey was to help them understand how consumers are using their marketing campaign. And it’s an excellent idea. I think marketing is an incredibly important part of the consumer life cycle, so getting more marketers out there in the communities where they do their marketing is a huge step.
The only area where I feel marketers are under-served is in the area of inbound marketing. And that’s because marketers are so busy trying to sell products, they don’t have time to be out there engaging consumers. But with marketing associations and MEC we’re going to be able to change all that.
To be a successful marketing association in the US, its been working hard to recruit more people to the profession. And with just a little more help from the local community, we can make that happen on a larger scale.